Grandpa grew up during the Great Depression, when you learned early that nothing should be wasted—and everything was worth making last. As a boy, he picked apples to help support his family. He learned the value of hard work, ingenuity, and making the most of what you had. He could turn the ordinary into something useful, beautiful, and lasting. He never called it sustainability. It was simply how he lived. He taught us a few things we still believe: do things right, make things last, respect nature, and never be afraid of hard work. In 2018, those lessons inspired a question:
What if we could make a sneaker the same way?
Better materials. Thoughtful design. Everyday comfort. Built to go wherever life takes you. So we started looking to the garden for a different way forward. We began experimenting with plant-based materials and eventually created OG, our first sneaker, made from a blend of hemp and pineapple-leaf fibers. Lightweight, durable, comfortable—and made from plants. But OG is only the beginning.
Today, we’re exploring what’s next: mushrooms, cactus leather, new hemp-based OG styles, and other materials that grow in nature. Because sometimes the best way forward isn’t to make more. It’s to make better use of what’s already here.
